Services
Everything you need to run content at scale
Riverside House delivers five interconnected service areas — each one essential to a content factory that holds together under the pressure of real publishing deadlines.
What a content factory engagement actually looks like
A typical Riverside House engagement begins with a two-day Discovery Sprint: we audit your existing content assets, interview key stakeholders, and map every step of your current production process. The output is a Content Operations Report — a 20–30 page document that identifies bottlenecks, redundancies, and gaps. From that baseline we scope and implement a tailored system: an Airtable or Notion editorial database, an automated briefing-to-approval workflow in your project management tool of choice, CMS configuration (WordPress, Webflow, or HubSpot), and a bespoke style guide. The final phase is a structured four-week team onboarding programme culminating in a live content sprint where your team produces a full month of content using the new system, supervised by our consultants.
Our five service areas in detail
Every service area can be engaged individually or as part of a full Content Factory build — we scope what your situation requires.
Editorial Strategy
We conduct audience research, keyword landscaping, and competitor content analysis to produce a 12-month editorial strategy document. Deliverables include a prioritised topic cluster map, channel-by-channel format recommendations, and a 90-day go-live calendar with every post, video, and email pre-planned and ownership assigned.
Content Pipeline Design
We architect the end-to-end production workflow: brief templates, writer assignment logic, editor review stages, legal sign-off gates (where applicable), and final publish checklists. Every stage is documented as a Standard Operating Procedure and configured directly inside your chosen toolstack — Asana, Monday, Notion, or ClickUp.
Team Onboarding
Content systems fail when teams are not trained to use them. We run a four-week onboarding programme combining live workshops, asynchronous video tutorials, and practical supervised sprints. Participants cover: brand voice application, SEO fundamentals, tool operations, quality-gate criteria, and escalation protocols. Completion is certified with a written assessment.
Publishing Workflow Automation
We integrate your CMS with your project management tool and your analytics platform using native connectors and, where necessary, lightweight no-code automation (Make or Zapier). The result: a content piece moves from approved draft to published and tracked without a single manual copy-paste, and your team receives automated performance digests every Monday morning.
Performance Analytics
We build a Looker Studio or Google Analytics 4 reporting dashboard tailored to your content KPIs: organic sessions, time on page, content-attributed leads, email subscriber growth, and social amplification. The dashboard is documented and handed over with a monthly review framework so your team can run structured performance retrospectives independently.
“The Content Operations Report they delivered after the Discovery Sprint was the most useful document our marketing department had seen in three years. It named the exact problems we had been circling around for months — the broken approval loop between legal and editorial, the duplicate content on two sub-domains — and gave us a concrete fix for each one. Implementation took eight weeks. We have not missed a publication deadline since.”
Fionn McCarthy, Director of Communications, Dublin
Common questions about content factory engagements
How long does a full Content Factory build take?
Most full-build engagements run for 12 to 16 weeks from kick-off to handover. The Discovery Sprint occupies the first two weeks, system build and configuration takes four to six weeks, and team onboarding fills the final four weeks. Clients who are ready to move quickly and have dedicated internal stakeholders available typically complete at the 12-week mark.
Do we need to already have a content team in place?
No — many clients come to us at the point of hiring their first content person. In that case, we often help shape the job description and sit in on final-round interviews so the person hired is set up to operate within the system we are building. We can also recommend trusted freelance writers based in Ireland to fill capacity gaps during the ramp-up period.
Which content management systems do you support?
We work natively with WordPress (including Gutenberg and ACF), Webflow, HubSpot CMS, and Contentful. For teams on other platforms, we assess compatibility during Discovery and advise accordingly. We do not charge extra for multi-CMS environments — it is a common situation for larger Irish businesses with several web properties.
What happens after the handover — is there ongoing support?
Handover includes a 30-day hyper-care window at no extra cost: unlimited email support and two live check-in calls. After that, clients can opt into one of our ongoing retainer tiers (available on the Pricing page), which cover quarterly strategy reviews, pipeline maintenance, and analytics reporting. Many clients run entirely independently after handover and return only for a strategy refresh once a year.
Want to see which services match your situation?
A 30-minute scoping call is all it takes to identify the highest-leverage starting point for your content operation.